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Let the government know about you. Unless the government recognizes you, you're not officially a business. It's time to register your new company with the government by filing an article of incorporation. This document lists the name of your business, its purpose, its corporate structure, any details about stocks and similar information. If you're not registering as a corporation, you simply need to register the name of your business. That could even be your legal name "Doing Business As." Depending on your branding, you also might want to seek a trademark.
You also can put together a presentation to convey your vision. You don't want to show it to everyone you need to speak with, but an eye-catching, relevant and entertaining pitch will pique the interest of potential backers and investors. Include numbers and statistics from your business plan, but show something of yourself as well.