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The purpose of the competitive analysis is to determine the strengths and weaknesses of the competitors within your market, strategies that will provide you with a distinct advantage, the barriers that can be developed in order to prevent competition from entering your market, and any weaknesses that can be exploited within the product development cycle.
You also can put together a presentation to convey your vision. You don't want to show it to everyone you need to speak with, but an eye-catching, relevant and entertaining pitch will pique the interest of potential backers and investors. Include numbers and statistics from your business plan, but show something of yourself as well.