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Polish the overall look and feel. Aside from the wording, you also want the physical look of your text to be simple and inviting. So take my advice: Stick to two fonts for your text. The font you use for headings should be a simple sans-serif font, such as Arial, Tahoma or Verdana. For the body text, you should probably use a standard text font, like Century, Times Roman or Book Antigua. Avoid small fonts. Only a few of the more readable fonts are fine at 10 points; most of them are better at an 11 or 12 point size. Use page breaks to separate sections and to separate charts from text and to highlight tables. When in doubt, go to the next page. Nobody worries about having to turn to the next page. Use white space liberally. Words crammed together into small spaces are uncomfortable to read. Always use your spell-checker. Then proofread your text carefully to be sure you're not using a properly spelled incorrect word! Double check that your text numbers match those in your tables.
For whatever reason, the trend in business plans these days is to go back to the fundamentals, with good projections and solid analysis. An "easy to read quickly" format is more important than ever. If you want people to read the business plan you develop--and most people do--then my best advice to you is keep it simple. Don't confuse your business plan with a doctoral thesis or a lifetime task. Keep the wording and formatting straightforward, and keep the plan short.