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Keep it short. The average length of most business plans is shorter now than it used to be. You can probably cover everything you need to convey in 20 to 30 pages of text plus another 10 pages of appendices for monthly projections, management resumes and other details. If you've got a plan that's more than 40 pages long, you're probably not summarizing very well.
But don't confuse simple wording and formats with simple thinking. The reason you're keeping it simple isn't because you haven't developed your idea fully. You're keeping it simple so you can get your point across quickly and easily to whoever's reading it.