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When you're crafting your plan, remember these tips: Don't use long complicated sentences, unless you have to for meaning. Short sentences are fine, and they're easier to read. Avoid buzzwords, jargon and acronyms. You may know that NIH means "not invented here" and KISS stands for "keep it simple, stupid," but don't assume anybody else does. Use simple, straightforward language, like "use" instead of "utilize" and "then" instead of "at that point in time." Bullet points are good for lists. They help readers digest information more easily. Avoid "naked" bullet points. Flesh them out with brief explanations where explanations are needed. Unexplained bullet points can be frustrating.
Keep it short. The average length of most business plans is shorter now than it used to be. You can probably cover everything you need to convey in 20 to 30 pages of text plus another 10 pages of appendices for monthly projections, management resumes and other details. If you've got a plan that's more than 40 pages long, you're probably not summarizing very well.