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But don't confuse simple wording and formats with simple thinking. The reason you're keeping it simple isn't because you haven't developed your idea fully. You're keeping it simple so you can get your point across quickly and easily to whoever's reading it.
The purpose of the competitive analysis is to determine the strengths and weaknesses of the competitors within your market, strategies that will provide you with a distinct advantage, the barriers that can be developed in order to prevent competition from entering your market, and any weaknesses that can be exploited within the product development cycle.