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For whatever reason, the trend in business plans these days is to go back to the fundamentals, with good projections and solid analysis. An "easy to read quickly" format is more important than ever. If you want people to read the business plan you develop--and most people do--then my best advice to you is keep it simple. Don't confuse your business plan with a doctoral thesis or a lifetime task. Keep the wording and formatting straightforward, and keep the plan short.
Decide where you'll set up headquarters. Do you want a store? Is your company operational entirely online? It mainly depends on what you're selling. Some businesses are better as brick-and-mortar establishments. Others fare better online. If your wares lend themselves to the notion, you might launch a hybrid company with a physical location and a web store.