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When you're crafting your plan, remember these tips: Don't use long complicated sentences, unless you have to for meaning. Short sentences are fine, and they're easier to read. Avoid buzzwords, jargon and acronyms. You may know that NIH means "not invented here" and KISS stands for "keep it simple, stupid," but don't assume anybody else does. Use simple, straightforward language, like "use" instead of "utilize" and "then" instead of "at that point in time." Bullet points are good for lists. They help readers digest information more easily. Avoid "naked" bullet points. Flesh them out with brief explanations where explanations are needed. Unexplained bullet points can be frustrating.
For whatever reason, the trend in business plans these days is to go back to the fundamentals, with good projections and solid analysis. An "easy to read quickly" format is more important than ever. If you want people to read the business plan you develop--and most people do--then my best advice to you is keep it simple. Don't confuse your business plan with a doctoral thesis or a lifetime task. Keep the wording and formatting straightforward, and keep the plan short.