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The business description usually begins with a short description of the industry. When describing the industry, discuss the present outlook as well as future possibilities. You should also provide information on all the various markets within the industry, including any new products or developments that will benefit or adversely affect your business.
Understand that different places come with different requirements. Before you open a physical store, you'll need to research neighborhoods and look into zoning laws and the permitting process. Your online storefront will require a registered domain to conduct ecommerce. It's not as simple as renting an empty building or creating a website.