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Market strategies are the result of a meticulous market analysis. A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to garner its share of sales.
Some cities and states offer online applications, which makes the process fairly effortless. Expect to pay a fee and to apply for both state and federal business licenses. Be prepared with a few backup names for your business in case the name you want already is taken.