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Of course, there are exceptions to the rule. I recently saw a plan for a chain of coffee shops, for example, that included photos of the proposed location, mock-ups of menus and maps of other proposed locations. The graphics made the plan longer, but they added real value. Product shots, location shots, menus, blueprints, floor plans, logos and signage photos are useful.
Decide where you'll set up headquarters. Do you want a store? Is your company operational entirely online? It mainly depends on what you're selling. Some businesses are better as brick-and-mortar establishments. Others fare better online. If your wares lend themselves to the notion, you might launch a hybrid company with a physical location and a web store.