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With that in mind, let's get down to some specifics when it comes to simplifying your plan. Rein in your prose. Effective business writing is easy to read. People will skim your plan-they'll try to read it while talking on the phone or going through their e-mail. Save the deep prose for the great American novel you'll write later.
Business plans are inherently strategic. You start here, today, with certain resources and abilities. You want to get to a there, a point in the future (usually three to five years out) at which time your business will have a different set of resources and abilities as well as greater profitability and increased assets. Your plan shows how you will get from here to there.