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Market strategies are the result of a meticulous market analysis. A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to garner its share of sales.
Understand that different places come with different requirements. Before you open a physical store, you'll need to research neighborhoods and look into zoning laws and the permitting process. Your online storefront will require a registered domain to conduct ecommerce. It's not as simple as renting an empty building or creating a website.