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Of course, there are exceptions to the rule. I recently saw a plan for a chain of coffee shops, for example, that included photos of the proposed location, mock-ups of menus and maps of other proposed locations. The graphics made the plan longer, but they added real value. Product shots, location shots, menus, blueprints, floor plans, logos and signage photos are useful.
Explore the legalities. It's vital to discover the best legal structure for your new business. In fact, do this before you ever register your endeavor with any local or state agencies. What kind of business is it? Its structure will determine how you'll file taxes on your startup. It also affects your degree of personal liability, should anything (or anyone) go wrong.