Business Plan Introduction Sample
With that in mind, let's get down to some specifics when it comes to simplifying your plan. Rein in your prose. Effective business writing is easy to read. People will skim your plan-they'll try to read it while talking on the phone or going through their e-mail. Save the deep prose for the great American novel you'll write later.
A business plan is a written description of your business's future, a document that tells what you plan to do and how you plan to do it. If you jot down a paragraph on the back of an envelope describing your business strategy, you've written a plan, or at least the germ of a plan.