Business Plan Gantt Chart
Polish the overall look and feel. Aside from the wording, you also want the physical look of your text to be simple and inviting. So take my advice: Stick to two fonts for your text. The font you use for headings should be a simple sans-serif font, such as Arial, Tahoma or Verdana. For the body text, you should probably use a standard text font, like Century, Times Roman or Book Antigua. Avoid small fonts. Only a few of the more readable fonts are fine at 10 points; most of them are better at an 11 or 12 point size. Use page breaks to separate sections and to separate charts from text and to highlight tables. When in doubt, go to the next page. Nobody worries about having to turn to the next page. Use white space liberally. Words crammed together into small spaces are uncomfortable to read. Always use your spell-checker. Then proofread your text carefully to be sure you're not using a properly spelled incorrect word! Double check that your text numbers match those in your tables.
When you're crafting your plan, remember these tips: Don't use long complicated sentences, unless you have to for meaning. Short sentences are fine, and they're easier to read. Avoid buzzwords, jargon and acronyms. You may know that NIH means "not invented here" and KISS stands for "keep it simple, stupid," but don't assume anybody else does. Use simple, straightforward language, like "use" instead of "utilize" and "then" instead of "at that point in time." Bullet points are good for lists. They help readers digest information more easily. Avoid "naked" bullet points. Flesh them out with brief explanations where explanations are needed. Unexplained bullet points can be frustrating.